The video features everything from the state - its sand, seas, gardens and heritage sites, celebrities and commoners, industries and even riots. To support the anthem further, a four minute music video has been conceived by Manish Bhatt and produced and directed by Prashant Bharadwaj and Dipu Anthikad of B R Chopra Films. The anthem is requested to be played at radio channels, as pipe music of public places, at public events and schools.
The anthem is summarised by the famous lyrics by Narmad, “JAI JAI GARVI GUJARAT”. The voice of Gujarati heart will never blur, fade away or defuse in the loud noise of the world. It also reinforces that true Gujarati spirit has never got defeated just like its world leaders Gandhi and Sardar. In its lyrics, the anthem reflects the non-negotiable and unshakable spirit of Gujarat in its good times of current era and even during its bad times like wars, invasions, rules by foreigners, fall of industries and trade, natural calamities.
Inspired from the epic war song KASUMBI NO RANG ( written by ‘National Poet’ Zaverchand Meghani and composed and sung by legendary singer Hemu Gadhvi) ” Jityu Hamesha Gujarat” has been re-written in the context of contemporary Gujarat by Manish Bhatt ( a Mumbai based Gujarati and senior creative professional in the Ad world) and re-composed by Rajat Dholakia ( a renowned Gujarati composer in Ad world and Hindi Cinema, famous for his national awards winner background scores for PARINDA and MIRCH MASALA movies). Hemant Chauhan, Karasan Sagathia, Keerti Sagathia, Neeraj Parikh, Biharidan Gadhvi, Damayanti Bardai, Bharti Kunchala, Viraj Upadhyay and Bijal Upadhyay). “Jityu Hamesha Gujarat ” is an Anthem for Gujarat sung by 25 celebrity Gujarati singers ( Praful Dave, Aishwarya Majumdar, Padmashree Diwaliben Bhil, Ashit Desai, Hari Bharwad, Mouli Dave, Arti Munshi, Alap Desai, Hardik Dave, Shyamal Munshi, Saumil Munshi, Abhesinh Rathod, Achal Mehta, Uday Majumdar, Falguni Sheth, Dilip Dholakia, Purushottam Upadyay, Hema Desai.
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